What We Do
ROLE
Honda R&D Indonesia is a Research & Development unit that established in Indonesia accordingly to foster closer ties with customers and learn about local culture and tradition. It has enabled Honda to enhance product value while accelerating the development of new products that fit the specific needs of regional customers.
Advance Product Planning
Indonesia as one of the large population country with cultural diversity and various geographic condition make it one of the unique market to explore. Before making a product ready to sell, comprehensive research is needed on what the customer really needs. Several things to highlight in Indonesian unique characteristic are strong bond and big family.
Our goal is to collaborate all aspects, from people, culture, and environment to create a precise strategy that able to make our product bring joy even beyond customer expectation. We investigate by direct communication with customers and analyze it with current and future forecasts to develop a robust product strategy that can be sustained through all conditions and possibilities.
Honda models such as Brio, WR-V, Mobilio and BR-V are produced through our research team that specifically made for Indonesian customers. We are glad that Brio is one of the products that are highly accepted by Indonesian customers and has been the market leader in the city car segment over the years, as well as WR-V in the compact SUV segment.
With a high spirit to make customers' lives more convenience, we always proactively monitor, review customer feedback, and closely observe their changing lifestyle and behavior, to be reflected in our new inventions that bring customers' joy.
Market & Trend Analysis
Focus Group Discussion
Customer Behavior Investigation
Customer Preference Investigation
Engineering Design
Designing Part
Requirement Confirmation and Measurement
Deep Analysis on Actual Part
Appearance Check
Trial Analysis
Fitting Check
Indonesia climate, culture, and infrastructure challenge us to make reliable product for customer.
Understanding these uniqueness, our engineers design part, material, and technology to satisfy Indonesia customer. We gather Indonesia preference by listening to customer before designing.To realize it, we collaborate not only with factory, but also Global and Regional R&D to find best local supplier that able to meet Honda standard. Prototype is made, and necessary test is conducted to make sure that product is acceptable and applicable in actual car. By this process, we learn and improve to make sure that we made the finest design.
Until today we involved almost in all model that produced in Indonesia, such as Brio, Mobilio, BR-V, WR-V, HR-V, City Hatchback, and CR-V. Thousands of parts already been localized and we commit to continue and keep increasing local content while maintaining the quality. We proudly say that Brio has the highest local content with more than 90% and we able to bring it to be the market leader in Indonesia.
Accompanied by customer’s trust, we always bring this spirit as Honda engineer to provide high quality and affordable price to keep product competitiveness that made in Indonesia, by Indonesian, for Indonesia.